Mad’Eventi , Cultural Association presents "PubblicitàX  Lucca Advertising Festival 2009 ": an international event aimed at bringing together  advertising and marketing professionals in the city of Lucca.

On occasion of the first international  event about Advertising, which is proposed as the most important Italian event about viral advertising, print and audio-visual amateur, there will be a curious debate between Alex Badalic copywriter at  of AAA Copywriter and Alessandro Cappellotto, Community Manager of Zooppa.com:  unconventional marketing vs. conventional marketing.

The 2009 edition, sponsored by the Department for Education of the City of Lucca, is organized in collaboration with ZOOPPA, AAA Copywriter and the Italian Museum of Comics and Images.

Join the event on Social Network: Facebook and Twitter, or share the video on Youtube  and Vimeo