News
ZOOPPA campaign with CMO Council
ZOOPPA.COM is working on a very exciting project with the CMO Council that will get It in front of the world's Chief Marketing Officers.
A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.
Dozens of leading non-profits, market research groups, advertising and marketing associations, as well as the Business Civic Leadership Center of the U.S. Chamber of Commerce have already registered to participate in the international campaign architected by Ed Martin, global head of insight and new methods at The Hershey Company.
A dedicated campaign web site is now live at www.pauseforacause.org. Major social media networks and portals have committed to support and promote the groundbreaking campaign to enhance corporate giving and social impact programs.
ZOOPPA will lead public service campaign development with a special online contest to produce ads, videos, banners, commercials and rich media messages. Participating media partners will run these in online, print, electronic and outdoor channels.






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