On September the 4th a group of Dr.Scholl’s sales associates played WHAIWHAI in Stresa, a little town “out of another era”, placidly set on the banks of Lake Maggiore.

60 people, divided into 9 teams, searched for the secret reason why the founding father of comfortable footwear was stopped precisely in Stresa in September 1929, when he was aboard a train headed for Venice that broke down.

The game lasted about three hours and ended, after a boat ride, on Isola Bella, an eighteenth century Eden that rests in the middle of the lake. There, the teams solved the final enigma to discover the secret of Saluti da Stresa.