The record company Universal Music has chosen the creativity of Zooppa, the User-Generated advertising platform with over 50,000 users around the world, to support the launch of the album "The Boy Who Knew Too Much" by Mika, the eclectic artist from London who has sold over 6 million
discs.
The initiative was an excellent result: the community has produced 75 spot, the best of which were awarded $ 5000 prize offered for
from Universal, plus the ability to directly reward the authors by management at the label, to meet personally with the pop star. But more important, the partnership between Universal Music and Zooppa
did not stop with the conclusion of the contest, indeed, marked a new starting point. Universal has chosen to use the video "Who is Mika?" created by the user Fevercrea, to turn it into a promo from to air on MTV and Mediaset television channels during the Christmas period.
The spot was then re-shot and edited for planning television. A decision which confirms that the User-Generated Zooppa model can offer, in addition to the viral spread of contributions and
all'engagement community, creative ideas that, properly valued, can become the official spot.