Tim has choose as stage of its communication campaign the San Paulo and Rio de Janeiro shopping centers,where, using the touch screen technology, the windows of the shops have been trasformed in a new way to talk directly with the users.

The communication project is been developed in 3 principal steps: First of all, they puts on the shops windows some videos aimed to let know to the customers TIM brand and to create some expectations.

Then, they decided to use the window to push TiM offers and services in an interactive way, (for example the customers of the shopping center could play with the windows display) . Now, the interactive windows is been trasformed in an instrument to let know to the users several Tim Company offers.