According to a recently published study, social media on the Internet  have a growing influence on consumer behavior.

The social shopping is the fusion of social media and e-commerce: an e-commerce evolution.  In essence, it is taking all of the key aspects of the social web -- friends, groups, voting, comments, discussions -- and focusing them on the world's favorite activity -- shopping -- to create social shopping. It  combines traditional shopping with the community elements of social bookmarking and social networking to create a new Web 2.0 shopping experience.

Wired, the most  famous new trends and technologies mag, speaks,  for the first time, about  the social shopping phenomenon, and it cites the first true social shopping platform:  Wishpot,  the H-Farm startup born in Seattle and now opened to the italian market.

Wishpot is a free social shopping service that makes it easy to save and share interesting things users find in stores and online.  Items are easily collected online or from stores and organized using simple online lists. Lists and items can be kept private or shared with others. Is possible collect and discover products users like, recommend their favorite stuff, share and explore gift suggestions or ask for opinions and advice.

Retailers can also leverage the Wishpot Social Commerce platform to add social shopping functionality to their websites or use Wishpot's Facebook Storefront feature to create a presence on Facebook.

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