Cersaie and  the newspaper Il Resto del Carlino are working together to promote the Emilia Romagna region and the cities of the famous ceramic district (in particular Modena, Reggio Emilia, Sassuolo and Imola) and to enhance the relationship between citizens and territory.

To do it they have chosen the ZOOPPA creative community! "How do you imagine Bologna and the other cities of the ceramic district in the future?"

The competition, open both to the readers of Il Resto del Carlino newspaper and the members of the ZOOPPA creative community, intends to collect innovative and original proposals to improving the quality of urban life.

The ideas could be expressed through video and print ad formats. There are 8,500$ at stake for the best creativities uploaded by September, 10th.