Heineken and JWT create with H-art, the media agency born in H-Farm and now acquired by WPP Group, a funny campaign to allow digital boys to celebrate Valentine's Day in a creative way.

They have decided to ideate a campaign that see as protagonist a beer flavour lipgloss. Online a funny  video and the website (ayswuvalentine.com) dedicated to it.

In the website our gentlemen can send e-cards to their ladies, contribute  with offbeat "love message" and present, for the occasion, a very 
delicious gloss. Flavour? Beer, of course.