H-Farm, today announced the signing of an agreement with Bennett, Coleman & Co. Ltd., better known as "The Times of India", the largest Indian Media Group.

The agreement is the result of a strategic collaboration with Agree International, a company that has accompanied H-Farm in its internationalization process, allowing the launch in the Indian market of Brand Potion, a very similar platform to zooppa.com, based on User-Generated Content.

The agreement marks a very important step for H-Farm, which not only validates its business model, but lands in India via a strategic joint-venture with one of the largest Indian companies, certifying H-Farm’s credibility and reliability. "I believe that the only solution for a way out of this crisis is to innovate, seeking a new way to approach the market and, if possible, by shifting the focus on to markets that have strong domestic demand. We are excited about this agreement: The Times of India is an institution. India is an extraordinary country for its will to innovate, willingness to understand and its quickness to act " says Riccardo Donadon, founder of H-Farm.

Our first Indian startup, Brand Potion, marks a starting point for our business activities in India, sharing our knowledge in a market that is becoming more and more a commercial reference in the digital sector.