H-art , the interactive house specialized in provideing clients with a broad range of interactive media services based on e-business strategy and state-of-the-art technology, will be with with regione Toscana at BIT in Milan.

BIT, is the largest event dedicated to the exposure of the Italian tourist product and to the best deals of the international tourism market.  The event is dedicated to the tourist operators that can meet there to work in a highly professional atmosphere.

H-art’s task will be to cooperate with Fondazione Sistema Toscana to the overhaul of what’s on offer for tourists in Tuscany, promoting a much more aware, sustainable, quality-driven kind of tourism that focuses on the localness and excellence of the region.

H-art’s role is to create a strong point of contact within Social Media for a targeted distrubution of the entire system of offers, initiatives and activities that the region of Tuscany is able to offer, everything that Regione Toscana’s new campaign Voglio Vivere Così, ideated and managed by Fondazione Sistema Toscana, includes.

This campaign aims to encourage lovers of Tuscany all over the world to share tips, information and opportunities in a new and direct way, and thus become themselves ambassadors for the region around the world.

In particular, H-art has come up with a strategy for Social Media, specificaly the creation of a special Social Media Team and the definition of a long list actions and instruments whose aim is to overhaul what is on offer for tourists in the region, bringing it closer to the needs and wishes of a new generation of travellers.

So H-art and Regione Toscana will be work side by side at Bit in Milan from February 18 to 21 at Regione Toscana Pavillon.