The new division, with its head office is Milan, is led by Giovanna De Paulis. H-art Adv distinguishes itself through its combination of creativity and media, its clear positioning, and through the simplicity of its offering that focuses on three areas: branding, direct  and innovation creativity. Despite its youth, the unit has quickly won over market trust and has an impressive portfolio of important clients.

“We created an advertising unit just as I always imagined it: one that questions the classic model and that unites forces that are often in contrast – creativity on one hand; obsessive monitoring of user experience and the production of results and high performance on the other. H-art Adv is the synthesis of all this,” declares Massimiliano Ventimiglia, CEO of H-Art.

“We believe in the true synthesis between content and the container, between creativity and placement. This is the direction and value that takes place when H-art and our media agencies work together. This is a distinctive element on the Italian market and a best practise that we are exporting in the rest of Europe,” adds Andrea Di Fonzo, Managing Director of GroupM Interaction.