SHADO has made the first online programme for learning to play football for Ringo.

The second Do You Ringo Championship has just ended, the football tournament promoted by Ringo, which this year, too, has involved more than 1000 youngsters in an event that made them feel protagonists and young champions, ready to challenge themselves with loyalty and team spirit.

To encourage this campaign’s feeling of healthy competition, SHADO, the company that makes formats and television channels for the new generation, created the DO YOU RINGO Show, the first online programme that trains young people to become football champions.

The face of Ringo, Ricardo Kakà, presented Oscar the Manager, Rafa the Captain and Paolo the Athletic Coach. They are the three experts, the stars of this format, who unveil all the secrets of becoming a champion to the young talent in real training sessions that can be seen on www.doyouringoshow.tv, on YouTube and via a podcast. The training aims to get you in shape and prepare you for the DO YOU RINGO Championship Tournament. The three stages of the competition were broadcast live on the web channel.
 
SHADO created the format and designed the content in a “how-to” style, both to teach kids how to play football and to transmit the positive values that characterise the Ringo brand. Shado also took care of the complete production process, from shooting to editing, and the development of the web channel, creating an effective entertaining product that blends the language of television with the logic of the digital world.