The safety of youngsters who travel by car is not child’s play. According to recent studies, two out of three Italians do not know  how to transport their children by car correctly and they have no idea how dangerous travelling the wrong way can be.
 
The statistics are alarming. Road accidents are the primary cause of death of children aged between 5 and 14.
 
To draw attention to this serious issue, from 9 to 15 November 2009 the second edition of BimbiSicuramente, a road safety awareness and information campaign focusing on child car safety will take place. This initiative is supported by Fiat Automobiles and UCIF (The Union of Italian Fiat Dealers), under the patronage of the Ministry of Transport and Youth, with the collaboration of Bosch.
 
From today you can contact the site www.bimbisicuramente.it, a comprehensive portal for the safety of children on board, developed by H-Art, from which you can easily access YouTube in order to see a vast number of films with useful tips on how to transport children correctly (www.youtube.it/bimbisicuramente).
 
H-Farm, the venture incubator that enables, supports and facilitates the development of start-ups based on innovative business models in the Internet and digital media sector, wholeheartedly joins in with and supports the BimbiSicuramente campaign.
 
 “We want to support this social awareness campaign with maximum enthusiasm and professionalism,” declares H-Farm founder Riccardo Donadon, “we are convinced that the main problem in accidents involving children is lack of information and for this the Web is surely a useful and rapid tool to reach many people.”
 
All information on child car safety can be found on the web site: www.bimbisicuramente.it