Portfolio

Advertising goes social. Zooppa is the leader platform for user-generated advertising, inspired by the principles of crowdsourcing and the dynamics of social networks, that is revolutionizing the way brands engage consumers. The brands launch on Zooppa their creative contests and the community members create their proposals based on the brief published online. Users can upload videos, printed ads, radio ads, banners and concepts/screenplays. For each contest the companies put at stake money prizes and users compete to win them. Prizes are assigned by the brand, the Zooppa staff and by the community itself. The brand gets from Zooppa creative contents, viral effect related to the contest model, community engagement and feedback concerning the product/brand. By today Zooppa hosts more than 150 creative contests in three countries: USA, Italy and Brazil. The community is over 100.000 users growing day by day and increasing the quality of the contents produced.

Founded on February 2007http://www.zooppa.com

Management

Will Merritt

Will Merritt

Will joined Zooppa as CEO in October 2008. He has 25 years’ experience in the world of media and advertising, including as President of the Time Warner European publishing division with TIME and Fortune magazines. Will also worked at Corbis Corp., the Bill Gates-owned digital media company, as Managing Director for Europe based in Paris and later as Senior Vice President for Worldwide Sales from their Seattle headquarters. Will is originally from New York, and has lived in Asia, Europe, Africa and now calls Seattle home.

 

Related news

Zooppa communication lands offline

"Speed Date" now in The Space Cinemas
Italy, 2011-12-02

Publicitas International relies on Zooppa

The Italian Branch of Publicitas signed a partnership with Zooppa
Italy, 2011-11-25

Third Contest PosteMobile by Zooppa

"PosteMobile? Non lo sapevo!"
Italy, 2011-11-21

SAP launched Fast-Start Competition

Fast-Start - The competition for all small and medium sized italian companies to have the chance to get free access to SAP information System to optimize their business processes
Italy, 2011-10-20

Minister Brunetta awarded the new logo for the Digital PA

Today Minister Brunetta awarded the Zooppa contest winner
Italy, 2011-09-26

IN SEARCH OF INCREDIBLE: A NEW CONTEST ON ZOOPPA

When was the last time you heard something incredible?
Italy, 2011-09-23

Minister Brunetta chooses Zooppa

The Public Administration and Innovation ministry launches a Zooppa contest to find the logo and the claim for the next campaign.
Italy, 2011-05-24

Zooppa and La3

The latest contest by Zooppa "Smart&App - The Technology Show" presented on La3, Sky channel 143.
Italy, 2011-05-10

H-Farm @ Ca' Foscari Digital Week

Here is the complete list of what the Farmers are doing at Venice’s Ca' Foscari University Digital Week.
Italy, 2011-05-03

100,000 zooppers

Zooppa Creative Crowdsourcing Community Surpasses 100,000 Members!
USA, 2011-04-06

New campaign on Zooppa!

Scotch Brite, one of the brands of 3M Group, chooses Zooppa for a campaign.
Italy, 2011-01-19

AT&T praises Zooppa!

AT&T is thrilled with the results of the contest on Zooppa: nice mention in the press release!
Italy, 2010-12-09

Zooppa and Samsung Mobile: It's Go Time!

Zooppa launches user-generated advertising competition for the Galaxy Tab™, Samsung Mobile's Android-powered tablet
USA, 2010-09-28

Zooppa at Social Media Week

During the event will start the first 24h contest on crowdsourcing on Zooppa.com.
Italy, 2010-09-21

Zooppa at Social Media Week!

The event will take place simultaneously in Los Angeles, Bogota, Buenos Aires, Mexico City and Milan, from September 20 to 24 2010.
Itay, 2010-09-15

ZOOPPA: Paglieri contest is online!

Paglieri, the famous body care brand from today is on ZOOPPA Platform!
Italy, 2010-07-27

ZOOPPA.COM: PosteMobile contest is closed!

PosteMobile asked to the community a promotional video to express the benefits of the offer!
Italy, 2010-07-21

ZOOPPA.COM: Telecom "ICT & Climate Change" contest is closed and the winner is...

Telecom "ICT & Climate Change" creative contest, launched on ZOOPPA platform, is closed, and we have the winners!
Italy, 2010-07-15

Regione Emilia Romagna lauches a contest on Zooppa.com!

Urban Polis Future: how do you imagine Bologna and the other cities of the ceramic district in the future?"
2010-07-01

TMZ channel chooses ZOOPPA.COM to promote itself!

Hollywood's top entertainment news site and TV show "TMZ" launches a Zooppa contest.
USA, 2010-06-18

Poste Italiane chooses ZOOPPA to promote PosteMobile!

The creative community of user-generated advertising ZOOPPA, for the second time, at work for the the new virtual mobile operator of Poste Italiane
Italy, 2010-05-25

Virgilio Sing Ring on air with zooppers creativity!

Virgilio, TELECOM ITALIA web portal, has decided to go on air with the winner ad of Virgilio Sing Ring ZOOPPA Contest.
2010-05-18

ZOOPPA at Nonick Conference in Bilbao

Luca Messaggi, Managing director Europe of ZOOPPA will attend Nonick, an international conference on social networks and online community.
Spain, 2010-05-13

ICT & Climate Change

TELECOM ITALIA choose ZOOPPA community to promote benefits that the use of ICT allow to obtain in reducing CO2 emissions
Italy, 2010-05-11

Zooppa signs an agreement with Fausto Lupetti publishing house.

The agreement makes available, to all zoooppa subscribers, a discount code to purchase any of publications.
Italy, 2010-04-27

Zooppa in partnership with Lago Film Fest

International Festival of Short Films, Documentaries and Screenplays is working with Zooppa to increase its visibility.
2010-04-14

Brasil Economico speaks about Zooppa!

The second largest business paper in Brazil has dedicated a first page space to Zooppa.com
Brasil, 2010-04-12

Huge endorsement from the "Video Contest King"

The top U.S. video contest blogger Jared Cicon has posted a fantastic review and endorsement for Zooppa!
USA, 2010-04-06

Great news from Brasil!

Web expo Forum, one of most important web marketing event in Brasil was opened talking about Zooppa
Brasil, 2010-03-29

Zooopa works on Show in Milan!

The winner contribution of "la Milano Che vorrei" Corriere competition will be on show in Milan
Italy, 2010-03-18

Sky Brasil launchs a contest on Zooppa

On air the promotion of the new Sky HDTV offer
Brasil, 2010-03-11

"La Milano che vorrei" contest: the winners are...

Corriere della Sera competition on Zooppa.com: the winners publicy rewarded!
Italy, 2010-03-02

"SKY - IoReporter" contest on Zooppa.com

IoReporter, the famous SKY broadcast has chosen Zooppa.com to promote itself.
Italy, 2010-02-24

ZOOPPA.COM: UPIM contest is closed!

Al ot of contributions from the Community: 5000 print ads, 600 ideas and more than 12.000 comments!
Italy, 2010-02-19

Zooppa.com at "Crowdsourcing Experience".

Alessandro Cappellotto, community manager of Zooppa.com will attend a round table at IULM University, Milan.
Italy, 2010-01-19

Zooppa White Paper

Discover the Five Reasonsto StartYour Crowdsourced Ad Campaign with Zooppa!
USA, 2009-11-23

VIrgilio Sing Ring On ZOOPPA.com

The competition is on air!
Italy, 2009-11-19

Big results for Zooppa.com!

80 campaigns launched by companies of the highest level and more than 48,000 registered users.
Italy, 2009-11-13

Zooppa.com at PubblicitàX 2009

Zooppa will be part at a curios debate: unconventional marketing vs. conventional marketing
Italy, 2009-10-14

Bimbisicuramente is online!

The most comprehensive web site concerning child car safety is now online
Italy, 2009-10-09

Zooppa on air with Mika!

Italy, 2009-09-23

A great music competition on ZOOPPA.COM!

Luke Bryan and Capitol Records Nashville want ZOOPPA's community video interpretations of “Do I”
USA, 2009-08-26

Microsoft asks, Zooppa answers.

ZOOPPA.COM community (over 40,000 users worldwide) is called to work on the key elements of the Windows Phone Communication.
Italy, 2009-07-31

H-Farm on Nova24 of Il Sole 24 Ore

Nova speaks about H-Farm and its companies.
2009-05-28

NIKE has arrived on it.zooppa.com

Till July 7, 09, a new campaign dedicated to brand protection is online
Ca'Tron, 2009-05-05

Google Italy chooses Zooppa.com to advertise Google Chrome

Google Italy chooses Zooppa.com to advertise Google Chrome
2009-04-17

Mind the Bridge: and the winner is... Zooppa.com!

Zooppa.com is the winner of the 2008/09 Mind The Bridge Competition
Seattle WA, 2009-04-08

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