Advertising goes social. Zooppa originated from the idea of creating a space for social advertising through user-generated content. It is committed to the vision of real people and real companies conducting business in a creative and rewarding viral context. This means stimulating the creative talent of those who have no voice in the traditional advertising setting. For each company that Zooppa partners with, a new competition is launched for users to take part in. Users are also encouraged to create their ads using concepts or scripts posted by others. Once users have uploaded their contributions, it is up to them to decide the winners. Users rate the ads and, based on these ratings, Zooppa awards the cash prizes. Zooppa is, therefore, a new advertising model based on the Internet and the possibility to connect people from all over the world by putting them in contact with one another.