Giulia Massera

Giulia was born in Rome and has lived in different locations between Italy and the United Kingdom. She has 10 years’ experience in advertising, retail, fashion and social media, including Accenture, JWT group and Bates Italia, two of the WPP-owned top agencies. Giulia has shaped and led several marketing projects for premium brands and retail SMBs in Italy. Giulia also designed, created and sold her own fashion collections in London, focusing on the blending of women's urban clothing with exotic and fine textiles. She initially joined H-Farm in 2008 as an advisor for user-generated advertising and community growth strategies to Zooppa, and later founded and directed SHICON, putting together her cross-industry skills.