Portfolio
Unique design elements. Shicon.com is an online creative platform where users provide unique design elements which can be used for printouts, manufacturing and trading of quality and trendy items. The best designs selected by Shicon.com are awarded money prizes, of differing value based on their actual sales success. Our target is the European market in general, whilst the initial focus is going to be on viral marketing in Italy and the UK.
Shicon Europe, a NewCo owned by a group of investors linked to IED (European Institute of Design) has acquired Shicon's technological platform, brand and domains.
The new team is bringing in Shicon a close product driven approach that will renew the boost of the initiative.
H-Farm owns a minority share of the NewCo Shicon Europe.
Management

Enrico Aprico
Enrico has an international expertise in New Media, ranging through multi content projects that include digital platforms and various technologies. He was VP General Manager Production & Operation for MTV Italy, and later Head for Content Production & Broadcast Services in La7 TV Channel.
He managed a wide range of shows, TV series, and events. Some of his works include MTV European Awards in Rome, Mtv Day Spain in Madrid, shows such as Very Victoria, Loveline, Brand:New, and TRL. He oversaw the production of the new identity for La7, as well as TV shows for Piero Chiambretti, Daria Bignardi, Maurizio Crozza, and Marco Paolini.
Enrico founded and currently heads Employees Only, a company focused on integrated communication projects, including New Media and digital content.
Michele Simonato
Michele is an entrepreneur, interested in new business models and design-driven innovation.?He Gratuated in Law and Economics Summa Cum Laude in Italy, and is now studying Computer Science at the London University, Goldsmiths, to earn his third degree.?During his coursework was selected and studied at the Collegio di Milano Excellence College, attended the Leading Scholars' Program at ASERI Post Graduate School of Economics and International Relations) in 2006 and the Harvard ManageMentor Program in Management in 2008.?He started and managed four companies in different industries such as food and beverage, marketing, design and web. He then Co-founded the Innovation Lab at Collegio di Milano and a business association focused on lateral thinking in Milan.He also taught at Collegio di Milano and currently teaches at European Institute of Design in Milan.






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